6 Principles to Design a Sales Coaching Curriculum from Scratch

Without a curriculum, if sales coaching even happens, it is haphazard and ineffective. It takes place in one-off formats and reps aren’t pushed to practice over time.

With little to no way to measure effectiveness or certify reps, reps begin using different processes and talk tracks. This results in just a few reps succeeding, while many struggle to attain quota.

We’re here to help you avoid these problems by building a sales coaching curriculum that leverages simple principles any leader can deploy.