The Weekly Briefing

Chorus CEO, Jim Benton, discusses exclusive sales research with GTM executives 

The Weekly Briefing

Chorus CEO, Jim Benton, discusses exclusive sales research with GTM executives 

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6 Principles to Design a Sales Coaching Curriculum from Scratch

Plan, Design, and Implement an End-to-End Curriculum for Sales Enablement

Without a curriculum, if sales coaching even happens, it is haphazard and ineffective. It takes place in one-off formats and reps aren’t pushed to practice over time.

With little to no way to measure effectiveness or certify reps, reps begin using different processes and talk tracks. This results in just a few reps succeeding, while many struggle to attain quota.

We’re here to help you avoid these problems by building a sales coaching curriculum that leverages simple principles any leader can deploy.

Sales Coaching Curriculum e Book

In this eBook, we share:

  • How to build an intentional sales curriculum
  • Tips to align internal stakeholders & sellers
  • Best practices to build effective content
  • Flexible formats for delivering sales curriculum
  • How to measure the impact of your sales curriculum

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