The Weekly Briefing

Chorus CEO, Jim Benton, discusses exclusive sales research with GTM executives 

The Weekly Briefing

Chorus CEO, Jim Benton, discusses exclusive sales research with GTM executives 

3 Major Insights Your CRM is Missing [Infographic]

August 27, 2018

Shawn Parrotte

B2B SaaS organizations are becoming increasingly metrics-driven.

The challenge is that the CRM fields driving much of our analysis of this data can be inconsistent and subjective. Because sales reps are busier than ever, some of these required CRM fields are rarely updated, yet we rely on our CRM to manage the business and drive decisions.

Here are 3 major insights your CRM is likely missing.

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